Crisis management is nowadays one of the most important parts of the strategy adopted by all organisations. ASEBIO organised a roundtable called “Crisis communication in a biotech company” for this reason. It was moderated by Lisa Melton: News Editor, Nature Biotechnology (United Kingdom) with speakers including Fran Rosillo, CEO & Head, Crisis Communications & Response-CC&R (Spain) explaining 10 ways to improve your crisis communication strategy and Juan Pablo Ramírez, President of Biotechnology Communicators, Association & Chief Editor, Gaceta Médica (Spain) laying out how to manage the crisis information in the press. @asebio
Lisa Melton, from Nature Biotechnology, moderated the roundtable.