Use of audiovisual and graphic tools to reach your audience in social media

Social networks have become one of the most fundamental tools to reach the general public. There are concepts such as innovation and biotechnology that require creative processes to achieve more diffusion. In this conference, the speakers will discuss the importance and the elements that a biotechnology company should utilize for users of social networks in order to better understand their developments.

10.45 – 12.00 p.m.

Ronda Room

Moderator: José Antonio Plaza, Vice-president of Biotech Communicators Association


Jesús López, Communications Manager de IQVIA

Miguel Martínez-Cava, Digital Communication Manager Pharmamar

Eduardo Ortiz de Landazuri, Project manager and founder at Visual Thinking Comunicación y Creatividad.

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